Identifying and Measuring Motivational Factors in Conducting Network
نویسنده
چکیده
Drawing upon symbolic self-completion theory and immigrant entrepreneurship theories, we develop a four factor scale to measure the motivational factors of Chinese immigrants in conducting network marketing business. An exploratory factor analysis was conducted to determine the underlying factorial structure of the multidimensional scale. Data were collected from 227 Chinese immigrant network marketers in Australia. The results suggest that the scale comprises four factors: extrinsic motivation; intrinsic motivation; low financial risk; and self-satisfaction. Contradictory to Kuntze’s (2001) study, our finding suggests that successful network marketers are intrinsically motivated.
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